For those who follow us on Twitter, you may have missed our tweets of frustration this past week due to the impossibilities of the music industry. We figured it was time to explain why.
In early 2014 we will be releasing the debut album from Jessy Bell Smith, an amazing singer/songwriter from Guelph, Canada. We've known Jessy for a couple of years when she first started recording her full length "The Town" and when we received our copy three weeks ago we realised we had something special
And this is where the problems began. We started approaching Radio Pluggers and PR agencies to see if we could at least get Jessy's music in front of the decision makers at handful of select stations in the UK. Within a week we were uninitiated with responses that said "Not for us" - Industry speak for "We're not interested"
Why were they not interested? Well, its because Jessy is unknown and has no following in the UK.
So we decided to take the route of trying to book Jessy some shows in the UK to try and generate public interest. We contacted some promoters, all of whom said no because at this stage, without PR and radio play, she wouldn't sell many tickets.
So here were are, catch 22. No PR because of no shows. No shows because of no PR.
Jessy is such an amazing talent, she deserves many years of success. But it feels like the industry is set up to deal with the short term., unwilling to think long term around artist sustainability.
So we have set up a Thunderclap Campaign, which will take place at 5pm GMT on Wednesday 20th November. For more information and be part of the campaign then you can find all the details right here